The mcdonaldization of society pdf download

This has led to a proposal to limit the number of publications an individual can produce, while encouraging quality of the publications Harrison and Cantor, This is a great shift from the desire of quality to the appeal of quantity, which shows that consumer culture is changing in the face of globalization, modernity and McDonaldization.

Predictability The process of rationalization as applied in McDonaldization shows an increase on the efforts made to ensure that organizations maintain the same kind of products from one location to another Berger, This leads to a consumerism culture where people expect the same kind of services and products wherever they go. People are interested in a setting where they are sure of what to expect rather than surprises Drane, For instance, the McDonald chain of fast food restaurants ensures that the products offered are the same in all its outlets, in all its locations globally Ritzer, Such culture encourages replication of products where consumers are sure on what to expect whether they are in the USA, China, Vietnam or any other outlets where the services are offered Best and Douglas, This culture discourages entry of new products, as this would disorient the predictability already established Goldman and Papson, In addition, the processes mean that people are likely to go back for services offered in an institution where they previously accessed the services.

This is highly disadvantageous to new entrants in the market who have to struggle to get their niche of customers in the already dominated and monopolized market Habermas, The idea behind this production is based on the assumption that people must watch a continuation of a series in order to get the whole story. This has already proved to be valid with series movies performing better in sales than new movies Taylor, Sheena and Phil, The production of series is a new concept, which is in line with McDonaldization of the society, and these movies have been successful from their obvious predictability in their incorporation of characters, actors and plots, which are used repeatedly.

The viewer is likely to feel more interested in watching a favorite actor in a favorite movie all over again Kasser and Allen, In addition, based on the previous financial profit levels, new movies in a sequence or series are predictable on the profit they are likely to generate, which feels safer to productions houses. Another key aspect is that potential financiers are likely to contribute significantly towards the production of movies that they already know Carducci, Predictability is also manifested in shopping complexes and malls, which have become almost the same in all locations worldwide Goldman and Papson, In these malls, it is highly predictable on what to expect since there is replication of the chains operating there.

A customer is sure of what to expect when going to a mall and this eliminates unpredictability, which would otherwise arise if the malls offered different services. In newspapers, stories and articles are predictably short and easily understandable to the customer Goldman and Papson, From efficiency and calculability, the consumer is averse to unpredictability and this is a good example and prove of how McDonaldization has slowly changed the mentality of the consumer.

Increased Control and Replacing Human with Non-Human Technologies McDonaldization of the Society has led to an increase in replacement of humans with non-human technologies, which is in the quest to gain more control of processes in the society Ritzer, The use of humans in the workforce is recipe to unpredictability and uncertainty as this is the core nature of humans Kasser and Allen, McDonalds as an international entity has to have control over its customers and employees and as such, the company is steadily replacing people with non-human technologies Drane, Non-human technology is easy to control as compared to people since it follows the given instructions accurately Taylor, Sheena and Phil, The non-human technologies also exert control over the customers who have to use the computer screens to enter their orders.

The use of non-human technologies is not just limited to the restaurant setup but also to the production of raw materials such as in chicken production where non-human technologies allow large chicken farms to be managed by a single person Mark and Robin, The adoption of non-human technologies is becoming increasingly widespread in other areas of the society.

For instance, in the use of microwaves, the devices are made such that they can predict when food is fully cooked, eliminating the cook from making such a decision. Non- human technology has also led to inventions of devices which can switch themselves on and off, with minimal human supervision Carducci, In other sectors, like air travel, technology has allowed online booking where customers apply and pay for travel without leaving the comfort of the house.

This has eliminated the manual booking process where a potential customer would be required to be present at the booking office Brubaker, Discussion McDonaldization in Society and Consumer Culture McDonaldization is a good example of sociological phenomena that has been analyzed to a general and macro level conceptualization in various sectors of the society. The rationalization of production and consumption adopted by McDonalds has become a universal culture Cvetkovich and Douglas, As one of the most noteworthy and popular sociology books of all time, The McDonaldization of Society 6 demonstrates the power of the sociological imagination to 21st century undergraduates in a way that few other books have.

Key Features of the new edition: - brand new chapter examining the Starbucks phenomenon and its relationship to McDonaldization - updated examples of McDonaldization, including online dating services e.

Now in its Eighth Edition, George Ritzer's McDonaldization of Society continues to stand as one of the pillars of modern day sociological thought. By linking theory to 21st century culture, this book resonates with students in a way that few other books do, opening their eyes to many current issues, especially in the areas of consumption and globalization.

Through vivid, story-telling prose, Ritzer provides an insightful introduction to the ways in which the principles of the fast-food restaurant are coming to dominate sectors of American society as well as the rest of the world. This new edition has been fully updated to include a new focus on McDonaldization of the workforce. The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Tenth Edition!

Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world. This new edition continues to shift its focus to how we experience McDonaldization online, the new locus of production and consumption in the digital age. The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Ninth Edition!

George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do.

Through vivid story-telling prose, Ritzer provides an insightful introduction to this fascinating topic and aids students' critical development. This edited volume challenges our negative and incorrect definitions of psychoanalysis by focusing on the notion that psychoanalysis once was, and can once again be, a movement for social justice. Foundations of Classical Sociological Theory: Functionalism, Conflict and Action provides an extensive analysis of classical sociological theory by giving readers an introduction to the life and ideas of all the eminent thinkers.

The book begins by giving an overview of the emergence of sociology as a discipline in the background. Get BOOK. Skip to content By linking theory to 21st century culture, this book resonates with students in a way that few other books do, opening their eyes to many current issues, especially in consumption and globalization.

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